Guide to Mobile Marketing

Mobile Marketing is a well-defined and accepted strategy to promote your products and services through mobile devices. This brief tutorial describes the various techniques and steps of mobile marketing such as development of mobile websites, sms campaign, mobile apps, etc

# Contents:

1 - Mobile Marketing Overview

2 - Mobile Technology & Reach

3 - Mobile Marketing Strategies

4 - Mobile Marketing Policies

5 - SMS Campaign

6 - Mobile Website Marketing Strategies

7 - Mobile Apps Marketing Strategies

8 - Mobile Advertising Ecosystem

9 - Mobile Social Media Marketing

10 - Mobile E-Mail Marketing

11 - M-Commerce

12 - Understanding Mobile Users

13 - Return on Investment